The Project 35 partners envisage that greater coverage of the poverty crisis can be delivered by the combined communications teams of Argyle, the Argyle Community Trust, and Ginsters.

What's more, the committed support of individuals within these organisations, including high profile personnel and football players, will continue to drive media coverage throughout the lifespan of Project 35.

Argyle players are committed to visiting food centres, promotional events, and community days of action throughout the season, and these events will also be supported by Ginsters through operations and food resources.

Club merchandise will be donated towards Project 35 ventures, and the Project will be heavily promoted through a combination of physical and digital advertisement at Home Park and further afield - powered by Ginsters.

Selected giveaway events and opportunities will also be offered to groups targeted by the Project.