Sky Bet Marks ‘World Heart Day’ with Every Minute Matters Pledge

Sunday 29 September is World Heart Day, so Sky Bet have announced they are donating £1,000 for every goal scored in the Sky Bet EFL this weekend. 

The donations are part of the Every Minute Matters Campaign, launched this year by Sky Bet in partnership with the British Heart Foundation. The groundbreaking campaign is on a mission to raise £3 million and recruit 270,000 football fans to learn CPR.

The campaign has already proved a big hit, with Sky Bet donating £500,000 to fund the vital work of the BHF and over 80,000 people learning CPR since the campaign launched. 

There are more than 30,000 out-of-hospital cardiac arrests in the UK each year, equating to at least five every 90 minutes. Each minute that passes without CPR reduces the chance of survival by up to 10 per cent.

Research commissioned by Sky Bet found that 45% of football fans lack the confidence to perform CPR. The British Heart Foundation’s online tool RevivR provides a quick and easy course for those looking to learn. 

Learn CPR in just 15 mins here.