Ginsters commit to Argyle for further two years
Argyle are delighted to announce long-term Principal Partner Ginsters have extended their commitment to the club for a further two years.
Ginsters will once again use their partnership to drive awareness and support of Project 35, with both parties continuing to work hand in hand helping to combat food poverty across the South West. The Project 35 logo will remain on the Argyle shirts, taking pride of place on the back of shirt for the next two years.
Since its launch a year ago, Project 35 has made an immediate difference to thousands of lives across the region. Our work together has provided more than 35,000 Ginsters products to families and individuals most in need across Devon and Cornwall, as well as 4.1 tonnes of ambient food and personal hygiene items being donated to Plymouth Foodbank and the Plymouth Food Network across just two Argyle home games.
The initiative has also provided over 13,000 lunch and food hampers, offered 320 families and individuals the chance to watch an Argyle home game that normally wouldn’t get the opportunity, and also seen 80 people sign up to be a part of our Manadon Food Club which supports people weekly with products from our food larder.
James Greenacre, Argyle Head of Commercial, is delighted to see the partnership between the two entities extended and said: “Ginsters have been a long-term partner of the club for many a year and we are thrilled that they have extended their commitment for a further two years.
“The partnership has gone from strength to strength in the past few years which was epitomised by the launch of our ground-breaking community initiative, Project 35 last summer. The region means so much to the club, and Ginsters, and making a difference to the lives of the people of Devon and Cornwall is integral to what the partnership is trying to achieve.
“Project 35 has already made a massive difference since its inception last year and will once again appear on Argyle shirts for the next two season as we look to take the initiative and partnership to a whole new level.
“Having seen first-hand how passionately members of the Ginsters team have supported Project 35 over the last year, I am excited to see the partnership continue to evolve over the next 24 months – and I am delighted that we’re continuing to work with an organisation whose values embody our own here at Argyle.”
This extension brings the current term of Ginsters Principal Partnership to nine years, and 15 years commitment to Argyle in total.
Sam Mitchell, Managing Director of Ginsters added: "We're proud to continue our commitment to Project 35, working with Plymouth Argyle and The Argyle Community Trust to deliver such important support to our local community.
“We have been so humbled by the response to the initiative since it launched, and each of our team are personally invested in continuing this great work. We're looking forward to building on what we've already achieved together in the last 12 months and evolving the work that we do to ensure that we continue to provide help to those in need in the South West."
