Argyle Finalists in Sport Business Awards 2022

Argyle’s media team are finalists in the Sports Business Awards 2022.

The club’s 22/23 season ticket campaign video has been shortlisted in the ‘Best Sports Related Commercial or Promotional Video’ category, and will go up against huge international organisations including Chelsea Football Club, the England and Wales Cricket Board, and Marriott Hotels and Manchester United at the awards ceremony at the Kia Oval in London on Friday, 18 November.

The video can be viewed below, and draws upon the successes of an uplifting 21/22 campaign, and the undoubted popularity of Steven Schumacher and his first-team squad – with the players and coaching staff narrating the club’s recent journey.

Argyle Head of Marketing and Communications, Jamie Yabsley, said: “We’re delighted to be recognised for our work.

“A great deal of thought goes into each piece of content we produce at the club, we hold ourselves to high standards, and the season ticket launch each year is certainly one of the most important campaigns the team has to produce.

“We have a very skilled and dedicated team working on communications and content at the club, and we are all Argyle fans. We can relate to supporters because we are fans first, but I think the video underlines the talent in the department - from the concept to the script and the execution, it is a team effort.

“Of course, the team and coaching staff must also be mentioned, their willingness to support our ideas is what makes our content possible.”