Commercial and Hospitality Update
With the 21/22 season fast approaching and match-day hospitality packages soon to be announced, the club has made a small change to the way that match-day hospitality will operate at Home Park for the upcoming campaign.
In previous seasons, match-day hospitality bookings for the Pilgrims’ home fixtures would be made through the club’s commercial team. However, from next season, these bookings will be managed by the club’s hospitality department, under the leadership of the Pilgrims’ Head of Conferencing and Events, Christian Kent.
Christian said: “We have used the lockdown period without fans to review all of our supporter-facing operations, and we came to the conclusion that this would help us improve the match-day experience for guests at Home Park.
“It has been a long road to reach the point where we are finally able to utilise our fantastic facilities to their maximum potential on a match-day, but with COVID cases declining and the Plymouth population getting their vaccines – a large proportion of those happening at Home Park – we are extremely excited about the upcoming campaign.”
The club has dedicated significant time and resources towards researching best practice for match-day hospitality, as well as canvassing supporters on a range of topics in order to ensure that next season’s packages cater to fans’ requirements.
“We are now in the process of finalising the offering for next season, but we feel that we have developed a range of options which are built around fans’ feedback and suggestions. While we are not quite ready to announce officially, I am happy to have informal conversations with supporters on next year’s packages.”
The move will also free up resources in the club’s commercial department, managed by Head of Commercial Operations James Greenacre, to focus on strategic partnerships, match-day sponsorships and other commercial opportunities at Home Park.
James said: “This is a really positive move for us, we have an excellent and emerging hospitality team who will do a great job in managing the match-day experience at Home Park, which also allows us to spend more time developing long-term relationships at the club.”
The move signals a new direction for James and his team, with next season the first in a decade that the commercial department will not be responsible for match-day hospitality at the Theatre of Greens.
“It is a slightly surreal feeling, but our team will still be present in the hospitality areas on a match-day, and that face-to-face interaction with our partners will still be as strong as it has been in previous seasons,” said James.
“However, the club has taken significant strides in all customer-facing areas in the past 18 months, and we are now well-placed to build our partnership base with a clear direction, focus and philosophy – something which makes us a very attractive partner for local, regional, national and international businesses.”
If you, or your business, are interested in joining Argyle on our journey to becoming a sustainable Championship level club, email commercial@pafc.co.uk to start a conversation.
Supporters interested in an informal conversation about next year’s match-day hospitality packages at Home Park are invited to email hospitality@pafc.co.uk.